Regular
Regular
Cut straight through the chest and waist. The default, and the safest guess if you are between fits.
About Bemount
An international fashion brand, designed in Paris.
A US brand, designed in Paris, now launching its own unit in India. Clothing for people who care about how they look, how they feel, and what their clothes say about them.
The problem we kept running into
Walk into most Indian menswear and you get two things: a fabric label that says "cotton blend" and tells you nothing about how it will feel at two in the afternoon, and a fit name that means whatever the brand wants it to mean. "Slim" at one label is "regular" at the next.
So you buy on the photograph, and you find out how the shirt actually behaves after you have paid for it. That is a bad deal, and it is the reason so much of what people own gets worn twice.
We pick the cloth first
A garment is mostly its fabric. We choose the material for the weather it has to survive, then design something around it. That is why 54 of our 126 pieces are linen or a linen blend: it is the one cloth that genuinely works in Indian heat, and it is harder and more expensive to cut than cotton, which is why most ranges avoid it.
Every fabric we currently carry and how many pieces are cut in it, read live from the catalogue. The weave photographs above are of the materials themselves, shown to give you a sense of the surface — for the actual cloth of any one piece, the product page carries its own photography.
4 fits, each one defined
We say in plain words what each fit does to the garment, and show you a piece cut that way. You should be able to choose a fit without owning the shirt first.
Sizing, and being honest about it
We stock S to XXL in shirts and knitwear and waist 30 to 38 in trousers. Every product page carries the real measurements for the size you are looking at, not a generic chart.
Where a piece runs small or large, the product page says so. It costs us returns to admit it and costs us more not to.
Where Bemount comes from
Bemount is an international fashion brand, designed in Paris.
We create clothing for people who care about how they look, how they feel, and what their clothes say about them.
Inspired by the effortless style of Paris, Bemount brings together contemporary design, quality fabrics, comfortable fits and carefully considered details, to create pieces that feel right for everyday life, whether you are dressing for work, going out, travelling, or simply making an ordinary day feel a little more special.
We do not believe you need to chase every trend to dress well. We believe in finding pieces that fit your personality, work with your lifestyle, and make you feel confident every time you put them on. That is what we want Bemount to be: fashion you genuinely want to wear.
From the first idea to the final garment, we pay attention to the things that matter to you: the way a fabric feels, the way a garment fits, the way it moves, and how it holds up over time. Our collections are designed to give you versatile pieces you can make your own, with a distinctive Bemount identity that goes beyond seasonal trends.
Bemount is a US brand, and it is now launching its own unit in India, bringing the collection closer to customers here with India-wide shipping, local delivery and local support.
We are building Bemount for a global community of people who see fashion as personal: not simply something to follow, but something to experience and express.
Designed in Paris. Worn Worldwide.
What you can expect from us
- 15 days to change your mind. If the fit is wrong, send it back. That is what the window is for.
- Delivery in 2-4 business days. Free shipping on all products, with cash on delivery available over ₹499.
- Real measurements on every product page. Chest, length, shoulder and sleeve for the size you are actually looking at.
- No invented reviews. Ratings shown on this site come from people who bought the product.
Start with the linen
It is the part of the range we would put in front of you first.
