Bemount runs four franchise formats. They differ by store size, how deep the inventory goes, and how much launch and operations support comes with them. This is what each one is, in plain terms.
| Format | Investment | What it is |
|---|---|---|
| Bemount Start | ₹5 Lakh | Begin your Bemount journey |
| Bemount Grow | ₹10 Lakh | Build a larger retail format |
| Bemount Signature | ₹25 Lakh | Create a complete fashion destination |
| Bemount Elite | ₹50 Lakh | Build the flagship experience |
How to read that table
The investment figure is what the format costs to set up with us. It is not a projection, a target, or a promise about what the store will return: what a store earns depends on its location, its rent, how it is run and the market it sits in, and anybody who quotes you a guaranteed return on a retail business is telling you something they cannot know.
What the figure does buy is specified, and it is worth reading item by item rather than as a total. The Bemount Elite format, as an example, covers:
- Flagship store: Large format premium store with maximum brand visibility
- Extensive inventory: Complete range across apparel, footwear, accessories & more
- Advanced technology: Integrated POS, inventory, CRM, analytics & business intelligence
- 360° marketing: National + local marketing, digital campaigns & brand promotions
- Training ecosystem: Comprehensive training for you & your team across all functions
- End-to-end support: Operational guidance, SOPs, store audits & growth mentoring
- Customer engagement: CRM, loyalty programs, offers & data-driven customer engagement
- Business planning: Market analysis, financial planning & store viability support
Which format suits which situation
Bemount Start is the entry format. It suits a first retail business, a smaller high street, or a market you want to test before committing more. A compact store carrying the core range is a real shop, not a pilot, but it will not hold the full category spread.
The larger formats add categories rather than just floor space: footwear, accessories, grooming and lifestyle appear as the format grows, which changes both the customer you can serve and the basket size you can reasonably expect.
What sits outside the investment
Ask this of us and of every other brand you are considering, because the answer differs by brand and it is where budgets get broken: what does the figure exclude? Typically a franchise investment does not include the property deposit, the rent, staff salaries, utilities, or local statutory registrations. Get that list in writing before you compare two brands' headline numbers, because two identical figures can mean very different things.
The next step
The franchise page carries the current formats and the enquiry form. An enquiry is not a commitment; it starts a conversation about your market, your site and which format actually fits it.
