Seaside Blue Check Flannel Shirt

Feels considerably more expensive than it cost. This is the second one I have bought and it will not be the last.

Feels considerably more expensive than it cost. Size guide is accurate, which is rarer than it should be.

The finish on this is a step above what I usually get online. Held up fine through a Mumbai monsoon commute.

Colour is true to the listing photos. Six weeks in and it still looks new.

Colour is true to the listing photos. My usual size fit first time, no returns needed.

Weight of the cloth is right for most of the year here. Ordering another in a different colour this month.

Weight of the cloth is right for most of the year here. Good garment, though the colour in daylight is a fair way off the product photo.

Arrived neatly folded and pressed, not crushed into a bag. No complaints about the make, but the delivery window needs to be more realistic.

Third order from Bemount and the sizing has been consistent every time. Fits well enough that I have stopped bothering with the tailor.

Third order from Bemount and the sizing has been consistent every time. Looks as good in person as it does in the photographs.

Breathes properly through a full working day. Had to get the hem taken up an inch, fine at this price.

Breathes properly through a full working day. Easily the best fitting piece I own in this category.

No loose threads anywhere, which I always check first. Bought it for a Goa wedding in May and stayed cool the whole evening.

Washed it cold and it came out exactly the same. A shade lighter in daylight than in the listing photos.

Washed it cold and it came out exactly the same. Would rate it higher if exchanging for another size had been simpler.

My tailor had a look and said the make is genuinely good. Delivery was quick and everything arrived exactly as described.

My tailor had a look and said the make is genuinely good. Needed a light iron out of the packet.

Bought one, then ordered a second in another colour a week later. Perfect for the office and fine for dinner after.

Photographs do not quite do the fabric justice. Looks as good in person as it does in the photographs.

Photographs do not quite do the fabric justice. Have recommended it to two colleagues already.

Comfortable from the first wear, no breaking-in needed. Would rate it higher if exchanging for another size had been simpler.

Comfortable from the first wear, no breaking-in needed. Worth it at the sale price and honestly worth it at full price too.

This has become the thing I reach for first. Wish the size guide listed the shoulder measurement too.

Quality is consistent with the more expensive brands I have tried. Got asked where it was from twice at a wedding.

Quality is consistent with the more expensive brands I have tried. A shade lighter in daylight than in the listing photos.

Packaging was plastic-free, which I appreciated. Packed it for a week away and it needed no ironing.

Packaging was plastic-free, which I appreciated. Held up fine through a Mumbai monsoon commute.

Held up through a long travel day without looking slept in. Six weeks in and it still looks new.

Held up through a long travel day without looking slept in. My usual size fit first time, no returns needed.

The colour has not shifted at all after a month of regular wear. Fits well now, but the waistband runs about half an inch small. Size up if you are between sizes.

The colour has not shifted at all after a month of regular wear. Ordering another in a different colour this month.

Collar keeps its shape better than others I own. Worth it at the sale price and honestly worth it at full price too.

Collar keeps its shape better than others I own. Wore it through a full day in Chennai humidity and stayed comfortable.

Buttons are stitched on properly, not hanging by a thread. Good value on offer; I am less sure at full MRP.

Buttons are stitched on properly, not hanging by a thread. Wish the size guide listed the shoulder measurement too.

Tucks in without ballooning at the waist. This is the second one I have bought and it will not be the last.

Tucks in without ballooning at the waist. Size guide is accurate, which is rarer than it should be.

The chest is roomy without being boxy. Only note is that it wrinkles quickly if you sit in it all day.

The chest is roomy without being boxy. Ordered a size up on the recommendation and it was the right call.

Sleeve length is right for me without alteration. My usual size fit first time, no returns needed.

Sleeve length is right for me without alteration. Got asked where it was from twice at a wedding.

Cuffs sit properly under a watch. Would have given five if it came in a half size.

Cuffs sit properly under a watch. Needed a light iron out of the packet.

Placket lies flat instead of curling after a wash. Wore it through a full day in Chennai humidity and stayed comfortable.

Placket lies flat instead of curling after a wash. Perfect for the office and fine for dinner after.

Shoulder seam actually lands on my shoulder. Looks as good in person as it does in the photographs.

Shoulder seam actually lands on my shoulder. Have recommended it to two colleagues already.

Light enough to wear open over a tee. Easily the best fitting piece I own in this category.

Does not go see-through in bright sun, which was my worry. Bought it for a Goa wedding in May and stayed cool the whole evening.

Does not go see-through in bright sun, which was my worry. I usually sit between two sizes and the measurements chart got it right.

The collar stays crisp through a full day of meetings. A shade lighter in daylight than in the listing photos.

The collar stays crisp through a full day of meetings. The pocket is a little shallow for my liking.

Armholes are cut high enough to move in properly. Packed it for a week away and it needed no ironing.

Fabric is much better than I expected at this price. Perfect for the office and fine for dinner after.

Fabric is much better than I expected at this price. Would like to see one more colour in this fabric.

Held its shape after four washes with no fading. Have recommended it to two colleagues already.

Held its shape after four washes with no fading. Ordering another in a different colour this month.

Stitching is clean inside and out. Slightly more relaxed through the leg than I expected, which I have come round to.

Exactly what was pictured, no surprises. Good value on offer; I am less sure at full MRP.

Exactly what was pictured, no surprises. Fits well enough that I have stopped bothering with the tailor.